The Grand Final
Bread Battles was an Instagram cooking competition, endorsed by chef Akis Petretzikis and supported by selected food bloggers. The digital activation went physical for its final challenge with a festive event held at the Hub and streamed live on Instagram. Five contestants, five different types of bread, five mystery boxes with complementary ingredients. Twenty minutes to prepare the recipe of their choice. One chance to win fame, fortune and a trip to Bangkok.