Change your Cheese, Change our Planet

The environmental benefits of reducing dairy consumption is a well-known fact.

Violife is the world leader in vegan alternatives to cheese. But in the brand’s communication, it is forbidden to use the word “cheese”. We decided to see this restriction as an opportunity. We invited all the eco-conscious cheese-lovers of the world to change their dairy habits with a campaign that substituted the word “cheese” with the word “change”. Try the Changeburger, the Grilled Change Sandwich, the Nachos n’ Change and, certainly, the Changecake. The Violife campaign rolled out across a wide selection of channels including TV, VOD, print, digital and social media. Smile and “say ch***e”.