ABSOLUT UNIQUE

A Personalised, Multisensory Experience

A cutting-edge media event at the Benaki Museum for the launch of Absolut Unique, a limited edition of nearly 4 million uniquely designed and individually numbered bottles. Everything about this event was unique. The invitation, the decoration, the lighting, the cocktails. The DJ set & vocals featuring Tarek and Marina Satti. And, most of all, the motion responsive bottle installation, producing a unique light trail and a unique melody, based on each guest’s movements.

ABSOLUT UNIQUE
Havana Club Flex Zone
Absolut Unique
Absolut Unique
Absolut Unique
ABSOLUT UNIQUE
ABSOLUT UNIQUE
Absolut Unique
Absolut Unique
Absolut Unique
Absolut Unique
Absolut Unique

Digital Activation

The launch of Absolut Unique was supported by a digital activation, inviting consumers to choose their favourite unique bottle and win it!
ABSOLUT UNIQUE