The Clean Beach Initiative
In a country with 16.000km of shoreline, what can you do to keep your beaches clean? Amstel Eco. An integrated CSR programme. Sponsorship, experiential, digital and pr activations, all-in-one. Environmental awareness, hands-on education and active volunteerism can clean up the beaches around Greece. Ermis Award for “Corporate Governance” in the PR category.
Sponsorship: Clean Up the Med
Corporate volunteers, students and local communities, activated through the sponsored programme of Med SOS.
Road show: Amstel Eco Bar
The only bar, where money has no value. A pop-up beach bar, offering ice-cold beer and Amstel give-aways in exchange for beach trash.
Too lazy to pick up trash? OK, then play our eco info-game.
The Amstel Eco Bar travels to popular beaches all around Greece.
Digital Hub: Amstel-eco.gr
Initiatives, articles, glossary, eco tips and info games in one on-line location.
On-line Game: Lambiko Beach
Save the beach from the Dirty Gang with the help of Mr Crab, Mr Seagull and Mrs Whale. Environmental education can be fun.
Content: Trash Stories
Inspired by a beach trash photo, popular Greek writers write a story about how this piece of trash ended up on the beach. 10 editorials in LIFO, an online competition for the public and a lot of awareness for clean beaches.