In a country with 16.000km of shoreline, what can you do to keep your beaches clean? Amstel Eco. An integrated CSR programme. Sponsorship, experiential, digital and pr activations, all-in-one. Environmental awareness, hands-on education and active volunteerism can clean up the beaches around Greece. Ermis Award for “Corporate Governance” in the PR category.
Corporate volunteers, students and local communities, activated through the sponsored programme of Med SOS.
The only bar, where money has no value. A pop-up beach bar, offering ice-cold beer and Amstel give-aways in exchange for beach trash.
Too lazy to pick up trash? OK, then play our eco info-game.
The Amstel Eco Bar travels to popular beaches all around Greece.
Initiatives, articles, glossary, eco tips and info games in one on-line location.
Save the beach from the Dirty Gang with the help of Mr Crab, Mr Seagull and Mrs Whale. Environmental education can be fun.
Inspired by a beach trash photo, popular Greek writers write a story about how this piece of trash ended up on the beach. 10 editorials in LIFO, an online competition for the public and a lot of awareness for clean beaches.
