You at Your Best

Many of us share the same ambition: to discover the best version of ourselves. This is the essence of the new slogan and image campaign for attica Department Stores and its commitment to help clients develop their personal style. Since the starting point is attica itself, the campaign messages all start with “at”, the first two letters of the brand. At work, at play, at home, at the party, at the center of attention. Minimalistic aesthetics and bold typography in interaction with the fashion models. A unique campaign that unfolded in TV, radio, social, digital and in-store media, inviting you to be “You at Your Best”.