How can you transform a company’s culture on environmental issues? How can you persuade 10.000 employees in 350 locations to eliminate single use plastics? A solid strategy. A clear message. A variety of touchpoints. Engaging content. Tactical activations. Personalized experiences. An internal communication campaign, that leaves no doubts: there is no excuse for single use.
Images, videos and articles, communicating key messages, eco information and how-to-go-zeroplastic tips.
A tailor-made application, enabling employees to calculate their personal consumption of single use plastics in a year and realize their own environmental responsibility.
A gift offered to all Cosmote employees at the campaign’s launch, in order to facilitate the elimination of single-use bottles at the office.
Installations and creative media in high-traffic areas of the company’s main buildings in Athens and Thessaloniki.
An invitation to bring your own cup to the office canteen and get a price reduction on your coffee. An activation to encourage the reduction of plastic cups.
