A Better World Includes us All

The subject was sensitive, the brief was inspiring: create a campaign about Diversity & Inclusion within OTE Group. Symbolic human figures in all shapes and colours and intriguing messages did exactly this. A feel-good communication that said yes to the promotion of difference, while saying no to the depiction of stereotypes. The campaign was enhanced with a digital event, in which anchorman Antonis Sroiter led a fascinating discussion about diversity at work. Everyone was included and that made all the difference.