Greek Heritage & Beer Culture
A company established in 1963 by a group of Greek entrepreneurs. Now a member of Heineken BV. In need of new corporate identity, to emphasize its Greekness. A logo designed to do precisely this. An icon that signifies Athenian and Brewery. Inspired by the “akrokeramo”, the architectural ornament found in neoclassical Athenian houses. Combined with the flower of barley, the symbol of brewing. And finally, the drop of beer. The extract of craftsmanship, passion and pioneering spirit. The essence of Athenian Brewery.