A Global Campaign, a Local Influencer
For Chivas, success is not about the Rolex on your wrist. It’s a blend of all that you are: the good, the bad and everything in between. To bring this concept to life, we teamed up with the renowned chef Sotiris Kontizas. Through our collaboration, we aimed to reveal the different features that make up his personality, using dynamic street-style cinematography and mixed media techniques. The outcome was an outdoor campaign in the Athens metro and digital content in the form of videos and images for social media.